Customer Lifetime Value (CLV) measures the total revenue a guest generates throughout their entire relationship with your business.
It’s a key metric that helps you understand how much you can spend on marketing, loyalty programs, and guest experience — while staying profitable.
CLV = (Average Spend per Visit × Visits per Month × Customer Lifespan)
Repeat customers spend 67% more than new ones — increasing retention is the fastest way to grow revenue.
| Business Type | Typical Customer Lifetime Value |
|---|---|
| Quick-Service Restaurant | $500 – $1,000 |
| Casual Dining | $1,000 – $2,500 |
| Fine Dining | $2,500 – $5,000 |
| Nightclubs / Bars | $800 – $2,000 |
| Beach Clubs / Resorts | $2,000 – $6,000 |
Use CRM tools to remember preferences and anniversaries.
Offer rewards for frequent visits or bookings.
Reward early reservations or repeat customers.
Offer premium tables, bottles, or add-on services.
to automate follow-ups, track guest data, and boost repeat visits.
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CLV helps you understand how much a guest is worth over time — so you can make smarter marketing and retention decisions.
It depends on your concept, but strong CLVs often range between $1,000 and $3,000 per guest for repeat-driven businesses.
Focus on guest loyalty: provide exceptional experiences, collect data with CRM tools, and keep customers returning with targeted promotions.
Ideally once per quarter — it helps track progress as your business grows or seasonal trends shift.
Create an experience your guests will love — and your staff will thank you for.