Acquisition cost
Make reservation-channel costs visible
A marketplace can deliver valuable discovery, but its cost should be measured alongside direct channels. Enter the commission defined in your own contract. This calculator does not assume that every marketplace booking can or should become direct.
Direct booking still has costs, including software, payments, messaging and marketing. Compare total acquisition and operating cost rather than treating direct reservations as free.
Direct booking still has costs, including software, payments, messaging and marketing. Compare total acquisition and operating cost rather than treating direct reservations as free.