Hospitality glossary

Average spend per cover

The average revenue generated for each guest served during a selected service or period.

Why it matters

How average spend per cover affects a service

This measure connects guest volume with revenue quality. Tracking it by service, booking source or table type helps operators understand whether pricing, menus and relevant extras are improving the value of each visit.

Example

In practice

If dinner revenue is €4,800 from 80 covers, the average spend per cover is €60.

See it in UpSaltExplore the related feature

Related terms

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