Why it matters
How guest crm affects a service
A guest CRM helps authorised staff recognise returning visitors without relying on memory or scattered notes. Useful profiles focus on accurate service context such as last visit, preferred table, dietary preferences and reservation history.
Ejemplo
In practice
Before Sofia arrives, a host can see her last visit, preferred terrace table and a dietary note she previously supplied, then use that context to prepare the service.
Related terms
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