Hospitality glossary

Repeat guest

A guest who returns for another recorded visit or reservation at the same venue or group.

Why it matters

How repeat guest affects a service

Repeat visits are a useful loyalty signal and can reduce acquisition dependence. Accurate identification must respect guest consent, privacy and the venue's data rules.

Example

In practice

A diner completing a fourth visit within six months appears as a returning guest in the authorised host view.

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Related terms

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