Glossario dell’ospitalità

Booking conversion rate

The percentage of people who start or view a reservation journey and complete a confirmed booking.

Why it matters

How booking conversion rate affects a service

Conversion shows whether the direct booking path is clear, fast and trustworthy. A low rate can point to confusing availability, too many fields, unclear policies or a poor mobile experience.

Esempio

In practice

If 1,000 visitors open the booking journey and 180 confirm, the booking conversion rate is 18%.

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Related terms

Prenotazione direttaBooking widgetSistema di prenotazione online
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